To thrive, art must continue to innovate
Dance as we know it is expensive.
Of course, it is easy to understand why so many directors restage the safe, steady classics of dance when you think about the precarious financial positions of even our most beloved companies. Companies both big and small are often characterized by high operating costs that leave little room in the budget for taking chances.
Unfortunately, that is inherent to our current business model: renting a space large enough for dance as we know it has always been a necessity, and running academy classes in the evening can only go so far to defray company expenses. Adding costly theater rentals for performance weekends only exacerbates this difficulty. An innovative business model can take dance to new places
It's time for a change
As we consider the potential benefits of innovation, it's worth remembering that other performing arts have already made that jump. Live drama stretches back to Ancient Greece and even earlier, but the advent of radio provided a new outlet for actors and playwrights. Drama successfully made the jump to radio, then again to film and television while live theater still persists. Although dance has been a part of countless films, concert dance itself has made no major technological leap other than the recording of live performances. Isn't it time that we change that?
----- This blog post is cross-posted on the Digital Dance Project blog.
8 Comments
Elizabeth Sutton
6/3/2020 07:45:44 am
Wow. This is absolutely fascinating. What a way to really dive deep into the history of ballet, recognize and honor that history, while still looking for innovation and change. When dance is considered an industry, the same business models seem to apply, however when it is only looked at as an art, the idea of challenging tradition is difficult. What an amazing balance you are creating!
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6/3/2020 09:37:56 am
Thank you! Being classically trained myself, finding that balance between tradition and innovation is very important to me. But it is an industry, just as you said. I think that sometimes dancers are caught up in the tradition we're steeped in, but don't understand why they're not making any money. It's a tricky situation, for sure!
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Author: Cindy Case
I am a professional ballet dancer, teacher, and content writer pursuing a Business Communications degree from Stevenson University Online. While this pandemic is going on, I'm helping to cook up something good over at Digital Dance Project. ArchivesCategories |